Many of us are aware that there are health risks with unhealthy eating, but despite that we continue to have a hard time with making dietary changes. In addition, obesity rates continue to rise. That said, one way we could try to combat this is by changing how we see ourselves - meaning that we identify ourselves as "healthy eaters".
But, just because we identify ourselves as a healthy eaters will we really become one? Research says yes! This is because we tend to behave in ways that are congruent to our identity. For example, say we see ourselves as caring people then we'd be more likely to act in caring ways. So, if we see ourselves as healthy eaters we may be more inclined to make healthy choices.
By transforming dietary goals into self-identities might be a simple, affordable way to help us maintain healthy eating behavior. You may be able to use this approach in other areas of your life. For example, if you have a child who is a low-performing student they may be able to try an envision themselves as a straight-A student. Point being, explore the possibilities!
Reference: Psychology Today, Using Identity to Promote Healthy Eating, https://www.psychologytoday.com/blog/in-love-and-war/201610/using-identity-promote-healthy-eating
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